By Simona W.
It’s 9am on the 14th October, you’ve just picked up your badge from The Gallery and have a coffee in hand from the ever-moving Tim-Tam Cafe slinging complimentary coffees all week to get you through what will be a BIG. WEEK. AHEAD.
Launching the SXSW App, you’re scanning through the talks of the day – will it be diving into the mind of Canva’s co-founder, Melanie Perkins or Shaping the Future of AI with Meta’s Manohar Paluri? Phew – no need to choose, they’ll be on at different times.
With over 2000 events and talks in SXSW’s lineup this year, it was an amalgamation of Future Tech, Entrepreneurship, Questions around the promise or maybe the hesitation of AI, Futurist Thinking, Music, Gaming and more. If you were hungry to start a business, want to hear from industry leaders on emerging tech and the role of responsible AI, or just wanted to test drive the new Zeekr EV in the market, there was a place for you. Closer to home for CFS members, the founder of Kyiv Social – Shaun Christie-David also shared his two cents on his Social Enterprise journey from banker to entrepreneur. In the realm of youth culture and social media some real standouts were Grace Tame’s sit down with Professor Campbell Wilson on the significance of Generative AI in the proliferation of Child Sex Abuse Material (CSAM), Scaling Responsible AI with Noelle Russell, a previous engineer of Amazon whose work developed Alexa to what it is today, workshops with Professor Richard Buckland of the University of Sydney on ‘What it takes to be a Hacker?’ as well as a real life look at how tech has transformed our vices for the 21st Century. Some great insights were also shared from MIT Tech Review on their Top 10 Breakthrough Technologies of 2024 which includes eVTOLs (electric Vertical Take-Off and Landing) and biomedical research and discoveries. Alongside the Gaming track, the use of AR and VR in the real world over the next few years also proved to be something worth taking note. And so without further ado let’s get into it.
An overarching sentiment around AI that came out of big thought leaders including Manohar Paluri (Meta), Noelle Russell (Amazon), and Brian D Johnson (Futurist) all who have been in the AI industry for close to 20 years is surprisingly optimistic. The thinking that a robot can control the future was reframed with a perspective shift that perhaps we needed to take our power back. Just like anyone who has ridden a horse and didn’t know how to rein it in, AI is likened to have as much power as we humans give it and so with that, futurist Brian D Johnson described it as ‘not necessarily being afraid of the technology itself but of the humans that are using it’. What is the antidote he says? Talk to the users, understand the motives behind why AI benefits or is being abused and understand the ways that AI is filling gaps for people. “We need to make the effect of AI ethically compliant to humans, not the other way around”, he says. Noelle Russell who has since left Amazon and Microsoft and moved on to found AI Leadership Institute goes the extra mile to focus her attention from building AI to helping companies Safeguard AI. As one of the founding engineers on Alexa, she believes that we are now past the era of developing AI. With OpenAI in the global market, with optimisations being made across different models daily from many different sources, our responsibility is now to focus on AI Governance – the ethics and regulations that help it not only exist in our current world but to not let it damage what already exists. Her knowledge on machine learning and how users can actively dictate the behaviour of the machines was insightful. Providing positive and negative feedback help to teach the models what to do. When ChatGPT asks, “Was this helpful?”, feedback on these loops help reduce ‘hallucinations’. Education and critical thinking then seemed to be the linchpin that would drive AI into the future, Manohar of Meta says, “When pioneering be grounded and bring everyone along”, the idea that leaders need to be both forward thinking yet responsible enough to shape AI from data start at enterprise level, however for the everyday person like you and me, be involved in the narrative, understand AI across many different industries, whether it’s, medical, environmental, or in HR and also be conscious and self-reflective on how it is being used. Like much of the technology we interact with whether it’s TikTok, OnlyFans or Instagram, are we using it for the proliferation of good or is it promoting abuse, misinformation, or complete fabrications? The world of AI is your oyster, what will you choose?
10 月 14 日上午 9 點，您剛從 The Gallery 領取了您的徽章，並在不斷營業的 Tim-Tam 咖啡館享用了一杯咖啡，整個星期都提供免費咖啡，幫助您度過一個重要的時刻。星期。前方。
啟動 SXSW 應用程式時，您會瀏覽當天的對話 – 會深入了解 Canva 聯合創始人 Melanie Perkins 的思想.還是與 Meta 的 Manohar Paluri 一起塑造人工智慧的未來？唷 – 無需選擇，它們會在不同的時間播放.
今年 SXSW 的活動和演講超過 2000 場，融合了未來科技、創業精神、圍繞人工智慧的承諾或猶豫的問題、未來主義思維、音樂、遊戲等。如果您渴望創業，想聽聽行業領導者對新興技術和負責任的人工智慧的作用的看法，或者只是想在市場上試駕新款 Zeekr EV，那麼這裡有適合您的地方。對於 CFS 會員來說，基輔社會創辦人 Shaun Christie-David 也分享了他從銀行家到企業家的社會企業歷程中的兩分錢。在青年文化和社交媒體領域，一些真正的傑出作品包括Grace Tame 與Campbell Wilson 教授就生成式人工智慧在兒童性虐待材料(CSAM) 擴散中的重要性進行的座談，以及與Noelle Russell（前工程師）一起擴展負責任的人工智慧。以及現實生活中科技如何改變我們21 世紀的惡習。 《麻省理工科技評論》也分享了 2024 年十大突破性技術的一些精彩見解，其中包括 eVTOL（電動垂直起降）和生物醫學研究和發現。除了遊戲賽道之外，未來幾年 AR 和 VR 在現實世界中的使用也被證明是值得關注的。言歸正傳，讓我們開始吧。
Manohar Paluri（Meta）、Noelle Russell（亞馬遜）和 Brian D Johnson（Futurist）等大思想領袖對人工智慧的整體看法令人驚訝地樂觀，他們都在人工智慧產業工作了近 20 年。機器人可以控制未來的想法隨著視角的轉變而重新構建，也許我們需要收回我們的權力。就像任何騎過馬卻不知道如何控制它的人一樣，人工智慧被認為擁有與人類賦予它一樣多的力量，因此，未來學家布萊恩·D·約翰遜將其描述為“不一定害怕”技術本身，但使用它的人類」。他說的解藥是什麼？與用戶交談，了解人工智慧受益或被濫用背後的動機，並了解人工智慧如何填補人們的空白。 “我們需要讓人工智慧的影響在道德上符合人類，而不是相反”，他說。此後，諾埃爾·拉塞爾(Noelle Russell) 離開了亞馬遜和微軟，並創立了人工智慧領導學院(AI Leadership Institute)，她更加努力地將自己的注意力從建立人工智慧轉移到幫助公司保護人工智慧。身為 Alexa 的創始工程師之一，她認為我們現在已經過了開發人工智慧的時代。隨著OpenAI 進入全球市場，每天都會對來自許多不同來源的不同模型進行最佳化，我們現在的責任是專注於人工智慧治理——道德和法規，幫助它不僅存在於我們當前的世界，而且不讓它受到損害已經存在的東西。她對機器學習以及使用者如何主動決定機器行為的了解非常深刻。提供正面和負面的回饋有助於教導模型該做什麼。當 ChatGPT 詢問「這有幫助嗎？」時，對這些循環的回饋有助於減少「幻覺」。 Meta 的馬諾哈爾表示，當時的教育和批判性思維似乎是推動人工智能走向未來的關鍵，“開拓時要腳踏實地，讓每個人都跟上”，領導者需要既具有前瞻性思維，又需要足夠的責任感來塑造人工智慧。到並自我反思如何它正在被使用。就像我們與之互動的許多技術一樣，無論是 TikTok、OnlyFans 還是 Instagram，我們使用它是為了傳播善意，還是在宣揚濫用、錯誤訊息或完全捏造？ AI的世界由你掌控，你會選擇什麼？